Post by madhulika on Sept 4, 2012 5:02:05 GMT -5
Shannon's model consists of Source,Channel,Receiver and Noise. This is a linear model and was created in the year 1929.
David Berlo's model consists of Source, Message,Channel and Receiver. It is also linear model.This model was created in the year 1960.
The similarity in these two models
Differences
Shannon's model is the basis for current day information model and is also applicable to machine mediated communication. This is not possible in David Berlo's model.
Madhulika , Madhuvanthi and Nivedha
David Berlo's model consists of Source, Message,Channel and Receiver. It is also linear model.This model was created in the year 1960.
The similarity in these two models
- Applicable in the current day scenario.
They both do not have the feedback component making it a disadvantage.
They are not appropriate for group interactions.
Differences
Shannon's model is the basis for current day information model and is also applicable to machine mediated communication. This is not possible in David Berlo's model.
Madhulika , Madhuvanthi and Nivedha