Post by rachelgeevarghese on Sept 5, 2012 2:17:12 GMT -5
Shannon and weaver's model of communication
The Shannon–Weaver model of communication has been called the "mother of all models.The original model was designed to mirror the functioning of radio and telephone technologies. Their initial model consisted of three primary parts: sender, channel, and receiver. Shannon and Weaver also recognized that often there is static that interferes with one listening to a telephone conversation, which they deemed noise.The noise could also mean the absence of signal.The strengths of this model are simplicity, generality, and quantifiability.
Shannon Warren Weaver structured this model based on the following elements:
An information source, which produces a message.
A transmitter, which encodes the message into signals.
A channel, to which signals are adapted for transmission.
A receiver, which 'decodes' the message from the signal.
A destination, where the message arrives.
Shannon and Weaver argued that there were three levels of problems for communication within this theory.
The technical problem,The semantic problem,The effectiveness problem.
David Berle's S-M-R-C Model
David berle model follows Source Message Channel Receiver model. His expansion is Shannon and weaver model of linear communication.The Berlo S-M-R-C Model accounts for a variety of human variables that are present in person-to-person communication. When one is attempting to convey an emotionally complex message, the Berlo Model may be the more appropriate choice. For the transmission of a straightforward message where both parties have a similar knowledge base, the Shannon-Weaver Model, although often thought of as simplistic, can be more effective than the Berlo Model.
The Shannon–Weaver model of communication has been called the "mother of all models.The original model was designed to mirror the functioning of radio and telephone technologies. Their initial model consisted of three primary parts: sender, channel, and receiver. Shannon and Weaver also recognized that often there is static that interferes with one listening to a telephone conversation, which they deemed noise.The noise could also mean the absence of signal.The strengths of this model are simplicity, generality, and quantifiability.
Shannon Warren Weaver structured this model based on the following elements:
An information source, which produces a message.
A transmitter, which encodes the message into signals.
A channel, to which signals are adapted for transmission.
A receiver, which 'decodes' the message from the signal.
A destination, where the message arrives.
Shannon and Weaver argued that there were three levels of problems for communication within this theory.
The technical problem,The semantic problem,The effectiveness problem.
David Berle's S-M-R-C Model
David berle model follows Source Message Channel Receiver model. His expansion is Shannon and weaver model of linear communication.The Berlo S-M-R-C Model accounts for a variety of human variables that are present in person-to-person communication. When one is attempting to convey an emotionally complex message, the Berlo Model may be the more appropriate choice. For the transmission of a straightforward message where both parties have a similar knowledge base, the Shannon-Weaver Model, although often thought of as simplistic, can be more effective than the Berlo Model.